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by Michelle Ferris on Jan 15, 2016

These days, your business’ website is at least as important if not more important than your storefront itself. If you’re presenting a website to the public that isn’t up to snuff, they will assume the same of your business. Give your business a helping hand this spring and with a makeover.

  • Make sure the content on your website is fresh and updated. Show your clients that you’re on top of your business.
    • If you have old content or calendar events, get rid of them or drop them into an archive page.
    • Is all your contact information up-to-date?
  • Are your images up-to-date and personal? Remember… Online, image is everything.
    • Use non-stock photos whenever possible, utilizing photographs of the area, staff, and other people and places that make your website more personal.
    • Be sure that if you use stock photos, you aren’t displaying something that is not found in the region you serve. For instance, if you sell homes in Seattle, don’t use a photo of a Florida beach home.
    • Are there photos from the 90’s on your website? Do you have moving gifs on your page? Get rid of them and update with new images. Using old photos that are out of date sets the wrong tone for your business.
    • Make sure the images you choose to present represent your company well and are current.
  • Does your website look the same on all browsers? Test across all browsers to make sure it’s showing up correctly.
    • Internet Explorer?
    • Safari?
    • Firefox?
    • Chrome?
    • Others?
  • Keep it current – add a blog! It will be good for your clients as well as for your site stats and ranking with Google. Google looks kindly upon fresh content, and it will help you get found in search engines.
  • Do you Facebook? Twitter? LinkedIn? You should! Get the most out of the free forms of advertising and networking available to you.
    • Post links on your Facebook that take visitors to the blog posts on your website.
    • Use buttons to help visitors quickly “like,” “follow,” and “connect” with you on multiple social media sites.
    • Use a social media planner/programmer like Hootsuite to help you plan your social media calendar and make multiple posts at once.
  • Use tracking and analytics on your website.
    • Setting up Google Analytics on your website is a snap, and gives you easily tracked statistics about your visitors (which, in turn, tells you what you might need to change about your site).
    • Google Analytics is free, and well worth the investment of time to learn to use it. Tracking is the first step to figuring out what’s working!

Engage your clients with a website that is current and has relevant information. They’re more likely to use it, and to do business with you if they aren’t already.

© 2018, PLC Insurance. The reader assumes all responsibilities for his/her own actions in regards to any items discussed in this report. Adherence to all applicable laws and regulations, federal, state and local, governing the use of any product or service described in this report in the US or any other jurisdiction is the sole responsibility of the reader. The publisher and author assume no responsibility or liability whatsoever on the behalf of the reader of these materials. The reader is encouraged to consult directly with his/her insurance professional.

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